Privacy Policy
Effective Date: March 18, 2026
Athlete Standard (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, contact us, or otherwise interact with us.
By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect personal and non-personal information when you use our website or interact with Athlete Standard.
Personal Information
Personal information may include:
• your name
• email address
• phone number
• billing address
• shipping address
• payment information
• order history
• account login details, if applicable
• customization details you submit, such as names, numbers, initials, artwork, or other order-specific information
• any information you provide when contacting us or submitting a form
Non-Personal Information
We may also collect non-personal or technical information such as:
• browser type
• device type
• IP address
• pages viewed
• time spent on the site
• referral source
• general location data
• cookie and analytics data
2. How We Collect Information
We collect information in a variety of ways, including when you:
• visit or browse our website
• place an order
• create an account
• submit a contact form
• sign up for emails or marketing updates
• request a quote or custom order
• communicate with us by email, social media, or other channels
• participate in promotions, surveys, or giveaways
• interact with cookies, analytics, or third-party tools on our website
3. How We Use Your Information
We may use your information to:
• process and fulfill orders
• collect payment
• arrange shipping and delivery
• communicate with you about your order
• provide customer service and support
• respond to questions, requests, or complaints
• manage returns, exchanges, refunds, or order issues
• provide customization and personalized order services
• improve our website, products, and services
• analyze customer behaviour and site performance
• send marketing emails or promotional communications, where permitted by law
• prevent fraud, misuse, or unauthorized activity
• comply with legal or regulatory obligations
• enforce our Terms of Service and other policies
4. Payment Information
Payments made through our website may be processed by third-party payment providers. Athlete Standard does not store your full credit card or payment card details on its own servers unless explicitly stated otherwise through the platform being used.
Payment processors may collect, use, and store your payment information in accordance with their own privacy policies and security practices.
5. Custom Orders and Submitted Content
If you submit names, numbers, logos, artwork, images, design notes, or other materials for customized apparel or products, we may collect and use that information solely for purposes related to:
• producing your order
• communicating with you about approvals or revisions
• fulfilling and delivering the final product
• maintaining internal records of the transaction
You confirm that you have the right to submit and authorize use of any materials you provide for customization.
6. Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third parties only where necessary to operate our business, including:
• website hosting providers
• e-commerce platform providers
• payment processors
• shipping and fulfillment partners
• email marketing platforms
• analytics providers
• advertising or re-marketing platforms
• customer support or operational service providers
• professional advisors, where reasonably necessary
• law enforcement, regulators, or legal authorities where required by law
We may also share information as part of a business transaction, such as a merger, acquisition, restructuring, or sale of assets, to the extent permitted by law.
7. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, and similar tracking technologies to improve user experience, understand website performance, remember preferences, and support marketing efforts.
These technologies may help us:
• keep the site functioning properly
• understand how visitors use the site
• remember cart contents or preferences
• measure campaign effectiveness
• deliver relevant ads or re-marketing content
You may be able to control cookies through your browser settings. Disabling cookies may affect how parts of the site function.
8. Email Marketing and Communications
If you subscribe to our mailing list or otherwise opt in to receive marketing messages, we may send you updates about products, promotions, launches, and brand news.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.
Even if you opt out of marketing communications, we may still send you transactional or service-related messages regarding your orders, account, or customer service matters.
9. Data Retention
We retain personal information only for as long as reasonably necessary to:
• fulfill the purposes described in this Privacy Policy
• maintain business and transaction records
• resolve disputes
• enforce agreements
• comply with legal, tax, accounting, or regulatory obligations
When information is no longer required, we will delete it, anonymize it, or securely store it as required by law or legitimate business need.
10. Data Security
We take reasonable administrative, technical, and physical measures to help protect personal information against unauthorized access, loss, misuse, disclosure, or alteration.
However, no method of transmission over the internet or electronic storage is completely secure. As a result, we cannot guarantee absolute security.
11. Your Rights and Choices
Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:
• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of your personal information, subject to legal or operational exceptions
• withdraw consent where processing is based on consent
• opt out of marketing communications
• request information about how your data is used or disclosed
To make a privacy-related request, please contact us using the contact information below.
12. Children’s Privacy
Our website is not intended for children under the age of 13, or under the age required by applicable law in your jurisdiction, and we do not knowingly collect personal information directly from children without appropriate consent.
If you believe a child has provided personal information to us improperly, please contact us so we can take appropriate steps.
13. Third-Party Websites and Services
Our website may contain links to third-party websites, plugins, integrations, or services. We are not responsible for the privacy practices, content, or security of those third parties.
Your use of third-party websites or services is subject to their own terms and privacy policies.
14. International Visitors
If you access our website from outside the country where our business operates, you understand that your information may be transferred to, stored in, and processed in jurisdictions with different data protection laws than those in your location.
By using the site and providing your information, you consent to such transfer, storage, and processing where permitted by law.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or business operations.
Any updates will be posted on this page with a revised effective date. Your continued use of the website after changes are posted constitutes acceptance of the updated Privacy Policy.
16. Contact Information
If you have questions about this Privacy Policy or would like to make a privacy request, please contact:
Athlete Standard
38 53025 Range Road 223, Ardrossan, AB, T8E 2M3, Canada